Challenge

Bright Trend Apparel had a basic physical store and a simple informational website. They wanted to move online to reach customers beyond their city and needed help handling payments, product listings, and customer engagement.

Strategy & Solution

  • Developed a full-featured e-commerce website with secure payment gateway and product catalog management.
  • Designed an intuitive UI/UX so users could easily browse, filter, and purchase products.
  • Implemented SEO optimization and content marketing to drive organic traffic.
  • Ran Google Ads and Meta Ads targeting fashion-interested audiences in nearby cities.

Results

  • 150% increase in monthly online sales within 3 months of launch.
  • Organic traffic grew by 80%, reducing dependency on paid traffic.
  • Conversion rate improved from 1.2% to 3.5%.
  • Return on ad spend (ROAS) reached 4x for paid campaigns.

Key Takeaways

  • A well-designed user journey (product discovery → checkout) dramatically improves conversions.
  • Combined SEO + paid campaigns help both short-term results and long-term sustainability.
  • Working with a local team allowed quicker adaptations and better understanding of the target consumer.
  • Category:
    DIGITAL TRANSFORMATION
  • Client:
    Bright Trend Apparel, a small clothing retailer in Gujarat

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