Challenge
Shree Developers wanted to promote their new residential project in Anand and generate high-quality leads from potential buyers. Their traditional offline marketing (banners, newspaper ads, and word-of-mouth) was not delivering sufficient inquiries. They needed a cost-effective digital campaign to reach the right audience and boost property bookings.
Strategy & Solution
- Audience Targeting: Defined a precise audience on Meta platforms (Facebook & Instagram) targeting age 28–55, within 50 km radius of Anand, with interests in property investment, home ownership, and real estate.
- Creative Design: Designed engaging ad creatives showcasing property images, lifestyle visuals, and project highlights.
- Ad Formats: Used carousel ads for multiple property views, video ads for walkthroughs, and lead generation ads for easy inquiry submission.
- Lead Form Integration: Created instant lead forms in Meta Ads with minimal fields for higher conversion rates.
- Continuous Optimization: Monitored CTR, CPL, and lead quality; refined targeting and creatives weekly.
Results
- Generated 350+ qualified leads in 2 months.
- Cost per lead reduced by 40% compared to offline marketing.
- Increased property site visits by 70%.
- Achieved 5x ROI from the ad spend.
Key Takeaways
- Meta Ads deliver measurable and cost-effective results for real estate promotions.
- Creative visuals and clear CTAs drive higher engagement and inquiries.
- Proper audience targeting ensures leads are relevant and high-quality.
- Continuous monitoring and optimization significantly improve ROI.
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