Challenge
Bright Trend Apparel had a basic physical store and a simple informational website. They wanted to move online to reach customers beyond their city and needed help handling payments, product listings, and customer engagement.
Strategy & Solution
- Developed a full-featured e-commerce website with secure payment gateway and product catalog management.
- Designed an intuitive UI/UX so users could easily browse, filter, and purchase products.
- Implemented SEO optimization and content marketing to drive organic traffic.
- Ran Google Ads and Meta Ads targeting fashion-interested audiences in nearby cities.
Results
- 150% increase in monthly online sales within 3 months of launch.
- Organic traffic grew by 80%, reducing dependency on paid traffic.
- Conversion rate improved from 1.2% to 3.5%.
- Return on ad spend (ROAS) reached 4x for paid campaigns.
Key Takeaways
- A well-designed user journey (product discovery → checkout) dramatically improves conversions.
- Combined SEO + paid campaigns help both short-term results and long-term sustainability.
- Working with a local team allowed quicker adaptations and better understanding of the target consumer.