GreenField Consultancy had minimal online presence. They relied on referrals and wanted to generate leads through their website. Their existing site was outdated, slow, and not ranking for any relevant keywords.
Strategy & Solution
- Conducted a full SEO audit, fixed technical issues (site speed, mobile responsiveness).
- Created content around relevant keywords for sustainability consulting services.
- Built high-quality backlinks through industry directories and guest posts.
- Added landing pages optimized for lead capture with strong CTAs.
- Ran Google Ads targeting relevant B2B keywords to supplement organic traffic.
Results
- Organic traffic increased by 120% in 4 months.
- 35% increase in lead form submissions; cost per lead for paid ads reduced by 50%.
- GreenField Consultancy began ranking in top 3 for several targeted industry keywords.
- Authority metrics (domain rating, backlinks) improved by 30%.
Key Takeaways
- Technical SEO is foundational; without site health, content efforts have limited impact.
- Quality content + relevant keywords = sustainable growth.
- Paid ads are effective to jump-start lead generation while SEO ramps up.
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